Sellan
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How It Works

More than training. A complete sales operating system.

Four connected parts help your team learn, practise, lead and measure progress.
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Sellan cycle diagram: Train, Reinforce, Coach, Track

Train. Reinforce. Coach. Track.

Sellan Level 1 training video: instructor with the message "No script to recite. A process to understand."

Train

Give every new rep a clear starting point.

Level 1 uses short video lessons, a workbook and Sales Formula reference cards to build an in-home selling foundation.

Reinforce

Make the learning stick.

Short lessons and practice keep selling skills active after initial training.
Sellan mobile app AI Roleplay and Training Home screens for sales reps
Sales manager reviewing the Sellan manager dashboard and Sales-to-Goal Gauge on a laptop

Coach

Give managers a system, not another project.

Ready-made assignments, contests and diagnostics support more focused coaching.

Track

See progress while it matters.

Personal goals, dashboards and leaderboards help teams follow activity and performance.
Sellan TV leaderboard showing sales rankings in a salesroom

Built for new reps, experienced sellers and their managers.

New reps.

A consistent foundation from the first week.

Experienced reps.

Ongoing development without replacing their personal selling style.

Sales managers.

Training, coaching and performance tools ready to use.

More than a login. A complete launch package.

Sellan launch package: workbooks, framed Sales Formula posters, carry bag, pocket cards and the app on tablet and phone
Sellan mobile app showing a rep's Sales-to-Goal Gauge and leaderboard

Sales professional app

Sellan manager dashboard on desktop showing team progress to goal

Leadership portal

Sellan leaderboard ranking sales reps by sales revenue

Leaderboard

Physical launch kit

  • Branded messenger bag
  • Three Level 1 workbooks
  • Three reference cards
  • Three salesroom posters
  • Field notebooks and pens
  • Other confirmed launch materials

Digital tools

  • Level 1 video training
  • Sales leadership resources
  • Sales professional app
  • Leadership portal
  • TV leaderboard
  • Sales Budget Planner
  • Sales Diagnostic Tool

Getting started

  • Implementation, account setup and onboarding.

The entry package supports three sales professionals. Additional team needs are covered in the tailored proposal.

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Useful in the salesroom. Useful in the field.

Sales manager leading a meeting with the sales team in the salesroom

Sales manager

  • Check progress.
  • Assign a short lesson.
  • Recognize a Win
  • Prepare a focused coaching conversation.
Sales rep at a company service van in the field

Sales rep

  • Review a goal.
  • Practice a Skill
  • Use the reference card.
  • Track the day's results.

Keep your CRM. Develop your people.

Your CRM manages leads and jobs. Sellan supports the training, coaching and habits that help your team sell.
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